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Key Marketing Skills - Peter Cheverton
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Peter Cheverton:

Key Marketing Skills - Paperback

2004, ISBN: 0749442980

[EAN: 9780749442989], Neubuch, [PU: Kogan Page], ABSATZ / MARKETING; VERMARKTUNG; BUSINESS & ECONOMICS MARKETING GENERAL, nach der Bestellung gedruckt Neuware - Printed after ordering - P… More...

NEW BOOK. Shipping costs:Versandkostenfrei. (EUR 0.00) AHA-BUCH GmbH, Einbeck, Germany [51283250] [Rating: 5 (von 5)]
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Cheverton, P.:

Key Marketing Skills: A Complete Action Kit of Strategies, Tools and Techniques for Marketing Success : - Paperback

2004, ISBN: 9780749442989

Kogan Page, 2004. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In good all round condition. Includes C.D. Please note … More...

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Key Marketing Skills - Cheverton, Peter
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Cheverton, Peter:
Key Marketing Skills - new book

2004

ISBN: 0749442980

Kartoniert / Broschiert Absatz / Marketing, Marketing, Vermarktung, BUSINESS & ECONOMICS / Marketing / General, mit Schutzumschlag 11, [PU:Kogan Page]

Shipping costs:Versandkostenfrei innerhalb der BRD. (EUR 0.00) MARZIES.de Buch- und Medienhandel, 14621 Schönwalde-Glien
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CHEVERTON, Peter:
Key Marketing Skills: A Complete Action Kit of Strategies, Tools and Techniques for Marketing Success: 11 : - Paperback

ISBN: 9780749442989

Paperback. Good., 2.5

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CHEVERTON, Peter:
Key Marketing Skills: A Complete Action Kit of Strategies, Tools and Techniques for Marketing Success : - Paperback

ISBN: 9780749442989

Paperback. Very Good., 3

Shipping costs: EUR 8.03 World of Books Ltd
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Details of the book
Key Marketing Skills
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ISBN:

9780749442989


Praise and Reviews ¿This really makes marketing happen ¿ congratulations!¿ - Professor Malcolm McDonald ¿All marketing lecturers find your book most useful - it is replacing Kotler on both the strategic and tactical parts of our courses.¿ -Mats Engström, IHM Business School, Sweden Not just another ¿introduction to marketing¿, Key Marketing Skills is a practical, actionable guide that shows how to apply marketing strategies in a real-world context. Taking you step by step through the entire marketing planning process, Peter Cheverton shows you how to: conduct a market audit build your marketing strategy prepare a robust marketing plan develop a unique value proposition build alignment throughout the supply chain implement your plan through the marketing mix Extensively revised and updated, this new edition has also been expanded to include a wealth of brand new international case studies and planning models. Together with sections on vital issues such as brand management, how to brief an agency and how to conduct a self-assessment health check of your current level of marketing excellence, this book will provide all the necessary tools and guidance to make marketing happen. The free CD ROM contains the INSIGHT Directional Policy Matrix (DPM), the INSIGHT Activity Cycle, and the INSIGHT Marketing Planning template.

Details of the book - Key Marketing Skills


EAN (ISBN-13): 9780749442989
ISBN (ISBN-10): 0749442980
Hardcover
Paperback
Publishing year: 2004
Publisher: Kogan Page
400 Pages
Weight: 0,829 kg
Language: eng/Englisch

Book in our database since 2007-11-20T13:46:07+00:00 (London)
Detail page last modified on 2023-07-18T20:07:43+01:00 (London)
ISBN/EAN: 9780749442989

ISBN - alternate spelling:
0-7494-4298-0, 978-0-7494-4298-9
Alternate spelling and related search-keywords:
Book author: peter, chevé, engstrom, kotler, engström, brand planning
Book title: tools, key marketing skills

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