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Foundations in Marketing with Guide to an a 2e - used book

ISBN: 0618740910

Tapa blanda, [EAN: 9780618740918], Libro, Book by Pride William M, 599365031, Categorías, 902675031, Acción y aventura, 902486031, Arte, cine y fotografía, 902498031, Biografías, diarios … More...

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William M. Pride, O.C. Ferrell:

Foundations in Marketing - Paperback

ISBN: 9780618740918

Houghton Mifflin College Div. Paperback. POOR. Noticeably used book. Heavy wear to cover. Pages contain marginal notes, underlining, and or highlighting. Possible ex library copy, with … More...

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Pride, William M.:
Foundations of Marketing - Paperback

ISBN: 9780618740918

Houghton Mifflin College Div. PAPERBACK. 0618740910 Ships promptly. . Fair., Houghton Mifflin College Div

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William M. Pride:
Foundations of Marketing - Paperback

2006, ISBN: 0618740910

[EAN: 9780618740918], [PU: Houghton Mifflin College Div], Business & Economics|Marketing|General

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Pride, William M.:
Foundations of Marketing - Paperback

ISBN: 9780618740918

PAPERBACK, Gebraucht, 0618740910 Ships promptly., [PU: Houghton Mifflin College Div]

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9780618740918


Foundations of Marketing offers a concise, straightforward approach to basic marketing concepts and strategies, while providing instructors with the flexibility to integrate supplemental resources or activities into their courses. Providing comprehensive coverage in a consolidated format, Pride and Ferrell highlight topics in ethics, e-marketing, and customer relationship management while incorporating up-to-date research and examples throughout. The Second Edition retains many of the pedagogical features that make Foundations of Marketing highly accessible and popular among students. Each chapter begins with a set of learning objectives and anecdotes from a range of organizations. A chapter-ending review section--organized by learning objective--summarizes major topics, and a list of key terms covers essential vocabulary. In addition, Issues for Discussion and Review encourage further exploration of the material, and Marketing Applications exercises enhance students' comprehension of important topics. Online Exercises and practice tests prompt students to apply what they've read.

Details of the book - Foundations in Marketing with Guide to an a 2e


EAN (ISBN-13): 9780618740918
ISBN (ISBN-10): 0618740910
Paperback
Publishing year: 2006
Publisher: HOUGHTON MIFFLIN
Weight: 1,039 kg
Language: eng/Englisch

Book in our database since 2007-06-26T17:39:58+01:00 (London)
Detail page last modified on 2024-03-20T06:02:53+00:00 (London)
ISBN/EAN: 9780618740918

ISBN - alternate spelling:
0-618-74091-0, 978-0-618-74091-8
Alternate spelling and related search-keywords:
Book author: williams
Book title: foundation marketing, foundations marketing guide

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