ISBN: 9780511654770

Going public to gain support, especially through reliance on national addresses and the national news media, has been a central tactic for modern presidential public leadership. In Going … More...

Going public to gain support, especially through reliance on national addresses and the national news media, has been a central tactic for modern presidential public leadership. In Going Local: Presidential Leadership in the Post-Broadcast Age, Jeffrey E. Cohen argues that presidents have adapted their going-public activities to reflect the current realities of polarized parties and fragmented media. Going public now entails presidential targeting of their party base, interest groups, and localities. Cohen focuses on localities and offers a theory of presidential news management that is tested using several new data sets, including the first large-scale content analysis of local newspaper coverage of the president. Although the post-broadcast age presents hurdles to presidential leadership, Going Local demonstrates the effectiveness of targeted presidential appeals and provides us with a refined understanding of the nature of presidential leadership. eBooks Going Local~~EBook~~9780511654770~~Jeffrey E. Cohen<

ISBN: 9780511654770

Going public to gain support, especially through reliance on national addresses and the national news media, has been a central tactic for modern presidential public leadership. In Going … More...

Going public to gain support, especially through reliance on national addresses and the national news media, has been a central tactic for modern presidential public leadership. In Going Local: Presidential Leadership in the Post-Broadcast Age, Jeffrey E. Cohen argues that presidents have adapted their going-public activities to reflect the current realities of polarized parties and fragmented media. Going public now entails presidential targeting of their party base, interest groups, and localities. Cohen focuses on localities and offers a theory of presidential news management that is tested using several new data sets, including the first large-scale content analysis of local newspaper coverage of the president. Although the post-broadcast age presents hurdles to presidential leadership, Going Local demonstrates the effectiveness of targeted presidential appeals and provides us with a refined understanding of the nature of presidential leadership.<

ISBN: 9780511654770

Presidential Leadership in the Post-Broadcast Age, Presidential Leadership in the Post-Broadcast Age, [KW: PDF ,POLITICAL SCIENCE , LAW ENFORCEMENT ,POLITICS , CURRENT EVENTS ,POLITICAL S… More...

Presidential Leadership in the Post-Broadcast Age, Presidential Leadership in the Post-Broadcast Age, [KW: PDF ,POLITICAL SCIENCE , LAW ENFORCEMENT ,POLITICS , CURRENT EVENTS ,POLITICAL SCIENCE GOVERNMENT - GENERAL] <-> <-> PDF ,POLITICAL SCIENCE , LAW ENFORCEMENT ,POLITICS , CURRENT EVENTS ,POLITICAL SCIENCE GOVERNMENT - GENERAL<

ISBN: 9780511654770

Going Local demonstrates the effectiveness of targeted presidential appeals and provides us with a refined understanding of the nature of presidential leadership.; PDF; Politics, Philosph… More...

Going Local demonstrates the effectiveness of targeted presidential appeals and provides us with a refined understanding of the nature of presidential leadership.; PDF; Politics, Philosphy & Religion > Politics & government, University of California Press<

2009, ISBN: 9780511654770

Presidential Leadership in the Post-Broadcast Age, eBooks, eBook Download (PDF), Auflage, [PU: Cambridge University Press], [ED: 1], Cambridge University Press, 2009