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Steve O´Keefe:

Complete Guide to Internet Publicity - new book

2002, ISBN: 9780471275022

Strategies for grabbing-and holding-an audience´s attentiononlineThe definitive resource for PR and marketing professionals, thissequel to Steve O´Keefe´s best-selling classic Publicity o… More...

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Complete Guide to Internet Publicity - new book

2002, ISBN: 9780471275022

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Steve O'Keefe:
Complete Guide to Internet Publicity - new book

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ISBN: 9780471275022

Strategies for grabbing-and holding-an audience's attentiononlineThe definitive resource for PR and marketing professionals, thissequel to Steve O'Keefe's best-selling classic Publicity o… More...

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Complete Guide to Internet Publicity - new book

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Complete Guide to Internet Publicity
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9780471275022

Details of the book - Complete Guide to Internet Publicity


EAN (ISBN-13): 9780471275022
ISBN (ISBN-10): 0471275026
Publishing year: 2002
Publisher: John Wiley & Sons
448 Pages
Language: eng/Englisch

Book in our database since 2009-03-18T16:53:52+00:00 (London)
Detail page last modified on 2023-07-23T08:40:47+01:00 (London)
ISBN/EAN: 9780471275022

ISBN - alternate spelling:
0-471-27502-6, 978-0-471-27502-2
Alternate spelling and related search-keywords:
Book author: keefe

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Author: Steve O'Keefe
Title: Complete Guide to Internet Publicity - Creating and Launching Successful Online Campaigns
Publisher: Wiley; John Wiley & Sons
448 Pages
Publishing year: 2002-10-01
Language: English
22,99 € (DE)
Not available (reason unspecified)

EA; E107; E-Book; Nonbooks, PBS / Informatik, EDV/Internet; Computernetzwerke und maschinelle Kommunikation; Computer Science; Informatik; Internet; Internet Business; Marketing; Öffentlichkeitsarbeit; Internet; BC

Acknowledgments. Chapter 1. The Power of Internet Publicity. Chapter 2. E-Mail News Releases. Chapter 3. Online News Rooms. Chapter 4. Discussion Group Postings. Chapter 5. Newsletters and Direct Marketing. Chapter 6. Chat Tours. Chapter 7. Online Seminars and Workshops. Chapter 8. Web Site Registration and Linkage. Chapter 9. Contests and Other Fancy Promotions. Chapter 10. Syndicating Your Promotions. Chapter 11.Building an Online Publicity Operaion. Appendix: Companion Web Site. Index.

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