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Der orangefarbene Code: Wie es ING Direct gelang, ein Rebell mit einer Sache zu sein - Arkadi Kuhlmann, Bruce Philp
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Arkadi Kuhlmann, Bruce Philp:

Der orangefarbene Code: Wie es ING Direct gelang, ein Rebell mit einer Sache zu sein - Paperback

ISBN: 9780470538791

A Paperback edition by Arkadi Kuhlmann and Bruce Philp in English (Mar 19, 2010). Pages: 272. Publication Date: Mar 19, 2010. Publishers: John Wiley and Sons Ltd, John Wiley & Sons Ltd. F… More...

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The Orange Code : How ING Direct Succeeded by Being a Rebel with a Cause by Bruce, Kuhlmann, Arkadi Philp - Bruce, Kuhlmann, Arkadi Philp
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The Orange Code : How ING Direct Succeeded by Being a Rebel with a Cause by Bruce, Kuhlmann, Arkadi Philp - used book

ISBN: 9780470538791

Praise for THE ORANGE CODE "ING Direct--led by founding CEO Arkadi Kuhlmann--is here to stay and has begun to change the color of money from green to orange for a lot of Americans."--TOM … More...

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The Orange Code : How ING Direct Succeeded by Being a Rebel with a Cause by Bruce, Kuhlmann, Arkadi Philp - Bruce, Kuhlmann, Arkadi Philp
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The Orange Code : How ING Direct Succeeded by Being a Rebel with a Cause by Bruce, Kuhlmann, Arkadi Philp - used book

ISBN: 9780470538791

Praise for THE ORANGE CODE "ING Direct--led by founding CEO Arkadi Kuhlmann--is here to stay and has begun to change the color of money from green to orange for a lot of Americans."--TOM … More...

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The Orange Code : How ING Direct Succeeded by Being a Rebel with a Cause
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The Orange Code : How ING Direct Succeeded by Being a Rebel with a Cause - new book

ISBN: 9780470538791

Find The Orange Code by Arkadi Kuhlmann in Paperback and other formats in Business & Economics > Corporate & Business History. Business & Economics 9780470538791, John Wiley & Sons

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Arkadi Kuhlmann, Bruce Philp:
The Orange Code: How Ing Direct Succeeded By Being a Rebel With a Cause - Paperback

2010, ISBN: 9780470538791

Paperback, Shows some signs of wear from usage. Is no longer bright/shinny. Edge wear from storage and shelving., Gebraucht, sehr guter Zustand, [PU: Wiley]

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Details of the book
The Orange Code: How ING Direct Succeeded by Being a Rebel with a Cause
Author:
Title:
ISBN:

9780470538791


How championing consumers led to ING Direct's revolutionary rise in the banking industry In an industry dominated by big banks with little patience for their customers, ING Direct has always strived to be different-a rebel with a cause, if you will-and in doing so, they've become the most successful online banking venture in history. The Orange Code recounts ING Direct's intriguing story, explaining the philosophy of its founder Arkadi Kuhlmann-who believes in the power of individuals to control their financial destiny-and his long-running partnership with Bruce Philp, the branding consultant who helped him make ING Direct a cause to its own people and a household name across North America. * Discusses the unconventional approach to business strategy, leadership, and management that built ING Direct * Written by the company's CEO, Arkadi Kuhlmann, the driving force behind this unique company and its approach and Bruce Philp, the branding expert who has worked with some of the world's most well-known and valuable brands * Reveals how the cause of personal financial empowerment has made everyone a winner in the ING Direct story The level of success achieved by ING Direct holds some important lessons and offers some much-needed inspiration to a business world that could use a little of both right now.

Details of the book - The Orange Code: How ING Direct Succeeded by Being a Rebel with a Cause


EAN (ISBN-13): 9780470538791
ISBN (ISBN-10): 0470538791
Paperback
Publishing year: 2010
Publisher: Wiley Core >1
252 Pages
Weight: 0,304 kg
Language: eng/Englisch

Book in our database since 2009-07-22T18:17:51+01:00 (London)
Detail page last modified on 2024-01-04T11:18:06+00:00 (London)
ISBN/EAN: 9780470538791

ISBN - alternate spelling:
0-470-53879-1, 978-0-470-53879-1
Alternate spelling and related search-keywords:
Book author: kuhlmann, kühlmann, philp, ark, bruce ing, kuhl, john patience
Book title: rebel code, rebels with cause, orange, the code, ing digest

Information from Publisher

Author: Arkadi Kuhlmann; Bruce Philp
Title: The Orange Code - How ING Direct Succeeded by Being a Rebel with a Cause
Publisher: John Wiley & Sons
272 Pages
Publishing year: 2010-03-19
Weight: 0,356 kg
Language: English
13,90 € (DE)
No longer receiving updates
154mm x 229mm x 19mm

BC; Paperback; Hardcover, Softcover / Wirtschaft/Betriebswirtschaft; Finanzenwesen und Finanzindustrie; Finanzwesen; Finance & Investments Special Topics; Finance & Investments; Finanz- u. Anlagewesen; Spezialthemen Finanz- u. Anlagewesen; Spezialthemen Finanz- u. Anlagewesen

Praise for THE ORANGE CODE "ING Direct--led by founding CEO Arkadi Kuhlmann--is here to stay and has begun to change the color of money from green to orange for a lot of Americans."--TOM CARPER, U.S. Senator, former governor of Delaware "Kuhlmann and Philp show how innovation linked to a lived set of values and an uncompromising focus on the customer can power an organization to extraordinary success in a short period of time."--CHAD HOLLIDAY, Chairman and CEO, DuPont "The Orange Code is a refreshing look at how the intangibles of leadership, corporate culture, brand, and customer experience can blend together to form a new class of assets."--CHRIS MATTHEWS, CEO, The Hay Group "An incredible story of determination, focus, and maybe a little luck!"--KEVIN O'LEARY, Chairman, Gencap Funds Inc.

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