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Testimonial Advertising in the American Marketplace by M. Moskowitz Hardcover | Indigo Chapters
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Testimonial Advertising in the American Marketplace by M. Moskowitz Hardcover | Indigo Chapters - new book

ISBN: 9780230615601

This book explores the history and practice of testimonial advertising in the United States from the mid-nineteenth century to the present day, addressing a surprising lack of scholarship… More...

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Testimonial Advertising in the American Marketplace : Emulation, Identity, Community - Schweitzer, Marlis
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Testimonial Advertising in the American Marketplace : Emulation, Identity, Community - used book

ISBN: 9780230615601

This book""explores the history and practice of testimonial advertising in the United States from the mid-nineteenth century to the present day, addressing a surprising lack of scholarshi… More...

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Testimonial Advertising in the American Marketplace - M. Moskowitz
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M. Moskowitz:
Testimonial Advertising in the American Marketplace - Paperback

2009

ISBN: 9780230615601

*Testimonial Advertising in the American Marketplace* - Emulation Identity Community. Auflage 2009 / gebundene Ausgabe für 53.49 € / Aus dem Bereich: Bücher, English,, International, Gebu… More...

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Testimonial Advertising in the American Marketplace - M. Moskowitz
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M. Moskowitz:
Testimonial Advertising in the American Marketplace - Paperback

2009, ISBN: 0230615600

Testimonial Advertising in the American Marketplace ab 85.49 € als gebundene Ausgabe: Emulation Identity Community. Auflage 2009. Aus dem Bereich: Bücher, English, International, Gebunden… More...

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Testimonial Advertising in the American Marketplace Emulation, Identity, Community - Moskowitz, M.
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Moskowitz, M.:
Testimonial Advertising in the American Marketplace Emulation, Identity, Community - hardcover

2009, ISBN: 0230615600

2009 Gebundene Ausgabe Wirtschaftsgeschichte, Marketing und Vertrieb, Geschichte, Amerikanische Geschichte, marketing; USA, mit Schutzumschlag 11, [PU:Palgrave Macmillan US]

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Details of the book
Testimonial Advertising in the American Marketplace
Author:
Title:
ISBN:

9780230615601


This collection brings together essays that explore the history and practices of testimonial marketing in the United States from the mid-nineteenth century to the present day.

Details of the book - Testimonial Advertising in the American Marketplace


EAN (ISBN-13): 9780230615601
ISBN (ISBN-10): 0230615600
Hardcover
Paperback
Publishing year: 2009
Publisher: Palgrave Macmillan US
240 Pages
Weight: 0,386 kg
Language: eng/Englisch

Book in our database since 2009-12-13T08:38:38+00:00 (London)
Detail page last modified on 2024-03-14T22:56:47+00:00 (London)
ISBN/EAN: 9780230615601

ISBN - alternate spelling:
0-230-61560-0, 978-0-230-61560-1
Alternate spelling and related search-keywords:
Book author: moskowitz, schweitzer, marina
Book title: testimonia, émulation, emulation, advertising america, identity community

Information from Publisher

Author: M. Moskowitz
Title: Testimonial Advertising in the American Marketplace - Emulation, Identity, Community
Publisher: Palgrave Macmillan; Palgrave Macmillan US
240 Pages
Publishing year: 2009-12-18
New York; US
Weight: 0,455 kg
Language: English
54,99 € (DE)

BB; History of the Americas; Hardcover, Softcover / Geschichte/Regionalgeschichte, Ländergeschichte; Amerikanische Geschichte; Verstehen; Advertising; marketing; USA; Economic History; Marketing; Cultural History; Modern History; US History; History of the Americas; Economic History; Marketing; Cultural History; Modern History; US History; Wirtschaftsgeschichte; Marketing und Vertrieb; Sozial- und Kulturgeschichte; Geschichte; BC; EA; EA

Introduction; M.Moskowitz & M.Schweitzer Testimonials in Silk: Juba and the Legitimization of American Blackface Minstrelsy in Britain; S.B.Johnson 'The Testifying Subject': Reliability in Nineteenth-Century Marketing, Science, and Law; M.Pettit 'After a season of war': Sharing Horticultural Success in the Reconstruction-Ear Landscape; M.Moskowitz 'The Ten Year Club': Artificial Limbs and Testimonials in the Early Twentieth Century; E.Slavishak 'The Mad Search for Beauty': Actresses, Cosmetics, and the Middle-Class Market; M.Schweitzer 'I am Kay and I Prefer Modern': Bridal Testimonials and the Rise of Consumer Rites, 1920s-1950s; V.Howard 'Dear Friend': Charles Atlas, American Masculinity, and the Bodybuilding Testimonial, 1894-1944; D.Padurano 'For Us, By Us': Hip Hop Fashion, Commodity Blackness and the Culture of Emulation; M.Rizzo

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