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Globalizing Ideal Beauty: How Female Copywriters of the J. Walter Thompson Advertising Agency Redefined Beauty for the Twentieth Century - Sutton, Denise H.
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Sutton, Denise H.:

Globalizing Ideal Beauty: How Female Copywriters of the J. Walter Thompson Advertising Agency Redefined Beauty for the Twentieth Century - used book

ISBN: 9780230611740

"Globalizing Ideal Beauty" is the forgotten story of a group of women copywriters whose successful ad campaigns went international in the 1920s and spread an American notion of feminine a… More...

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Globalizing Ideal Beauty - D. Sutton
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D. Sutton:

Globalizing Ideal Beauty - hardcover

2009, ISBN: 9780230611740

[ED: Gebunden], [PU: Palgrave Macmillan US], Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. DENISE H. SUTTON has worked in higher educati… More...

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Globalizing Ideal Beauty - D. Sutton/ Denise H. Sutton
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D. Sutton/ Denise H. Sutton:
Globalizing Ideal Beauty - Paperback

2009

ISBN: 9780230611740

*Globalizing Ideal Beauty* - Women Advertising and the Power of Marketing. Auflage 2009 / gebundene Ausgabe für 106.99 € / Aus dem Bereich: Bücher, Wissenschaft, Wirtschaftswissenschaft M… More...

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Globalizing Ideal Beauty Women, Advertising, and the Power of Marketing - Sutton, D.
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Sutton, D.:
Globalizing Ideal Beauty Women, Advertising, and the Power of Marketing - hardcover

2009, ISBN: 0230611745

2009 Gebundene Ausgabe Auseinandersetzen, Vertrieb und Marketing, Industrien und Branchen, expansion; research; success, mit Schutzumschlag 11, [PU:Palgrave Macmillan US; Palgrave Macmi… More...

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Globalizing Ideal Beauty Women, Advertising, and the Power of Marketing - Sutton, D.
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Sutton, D.:
Globalizing Ideal Beauty Women, Advertising, and the Power of Marketing - hardcover

2009, ISBN: 0230611745

2009 Gebundene Ausgabe Marketing und Vertrieb, Industrien und Branchenstudien, expansion; research; success, mit Schutzumschlag 11, [PU:Palgrave Macmillan US]

Shipping costs:Versandkostenfrei innerhalb der BRD. (EUR 0.00) MARZIES.de Buch- und Medienhandel, 14621 Schönwalde-Glien
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Details of the book
Globalizing Ideal Beauty
Author:
Title:
ISBN:

9780230611740


Globalizing Ideal Beauty is the forgotten history of a group of women copywriters whose successful ad campaigns went international in the 1920s and spread an American notion of feminine appeal from Bangor to Bangkok. Sutton's approach has all the complexity of the real world and is grounded in a huge body of original archival research that has so far remained largely untapped.

Details of the book - Globalizing Ideal Beauty


EAN (ISBN-13): 9780230611740
ISBN (ISBN-10): 0230611745
Hardcover
Paperback
Publishing year: 2009
Publisher: Palgrave Macmillan US
210 Pages
Weight: 0,340 kg
Language: eng/Englisch

Book in our database since 2008-05-18T10:35:55+01:00 (London)
Detail page last modified on 2024-03-21T20:34:34+00:00 (London)
ISBN/EAN: 9780230611740

ISBN - alternate spelling:
0-230-61174-5, 978-0-230-61174-0
Alternate spelling and related search-keywords:
Book author: denise sutton
Book title: beauty redefined, redefin, female, beau ideal, thompson

Information from Publisher

Author: D. Sutton
Title: Globalizing Ideal Beauty - Women, Advertising, and the Power of Marketing
Publisher: Palgrave Macmillan; Palgrave Macmillan US
210 Pages
Publishing year: 2009-10-13
New York; US
Weight: 0,421 kg
Language: English
109,99 € (DE)

BB; Marketing; Hardcover, Softcover / Wirtschaft/Werbung, Marketing; Marketing und Vertrieb; Verstehen; Advertising; Expansion; research; success; Industries; Economic History; Marketing; Industries; Economic History; Industrien und Branchenstudien; Wirtschaftsgeschichte; BC; EA; BC; EA

Introduction From Suffrage to Soap 'Good Looks Supremacy' Selling Prestige and Whiteness Selling Sex and Science J. Walter Thompson's International Expansion and the Ideology of Civilization J. Walter Thompson's International Ads Index
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