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1
Harry Potter : The Story of a Global Business Phenomenon - S. Gunelius
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S. Gunelius:

Harry Potter : The Story of a Global Business Phenomenon - new book

ISBN: 9780230594104

The Harry Potter books are the bestselling books of all time.In this fascinating study, Susan Gunelius analyzes every aspect of the brand phenomenon that is Harry Potter.Delving into pric… More...

No. 9780230594104. Shipping costs:Instock, Despatched same working day before 3pm, GB. (EUR 0.00)
2
Harry Potter
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Harry Potter - new book

ISBN: 9780230594104

The Harry Potter books are the bestselling books of all time. In this fascinating study, Susan Gunelius analyzes every aspect of the brand phenomenon that is Harry Potter. Delving into pr… More...

Nr. 978-0-230-59410-4. Shipping costs:Worldwide free shipping, , DE. (EUR 0.00)
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Harry Potter - S. Gunelius
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S. Gunelius:
Harry Potter - new book

ISBN: 9780230594104

*Harry Potter* - The Story of a Global Business Phenomenon / pdf eBook für 53.49 € / Aus dem Bereich: eBooks, Wirtschaft Medien > Bücher nein eBook als pdf eBooks > Wirtschaft, Springer-V… More...

9780230594104. Shipping costs:In stock (Download), , Versandkostenfrei nach Hause oder Express-Lieferung in Ihre Buchhandlung., DE. (EUR 0.00)
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Harry Potter - S. Gunelius
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S. Gunelius:
Harry Potter (Monthly rent. Yearly subscription.)

ISBN: 9780230594104

Palgrave Macmillan Marketing brand;Global Business;marketing;Promotion 9780230203235, UK,GB,DE,ES,FR,IT,US,CA,MX,AU,NZ 20080603 English Business, Palgrave Macmillan UK

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Harry Potter - S. Gunelius
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S. Gunelius:
Harry Potter - new book

2008, ISBN: 9780230594104

The Story of a Global Business Phenomenon, eBooks, eBook Download (PDF), 2008, [PU: Palgrave Macmillan UK], Palgrave Macmillan UK, 2008

Shipping costs:Download sofort lieferbar. (EUR 9.95)

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Details of the book

Details of the book - Harry Potter


EAN (ISBN-13): 9780230594104
Publishing year: 2008
Publisher: Springer-Verlag GmbH

Book in our database since 2008-10-27T18:43:30+00:00 (London)
Detail page last modified on 2024-04-06T05:42:21+01:00 (London)
ISBN/EAN: 9780230594104

ISBN - alternate spelling:
978-0-230-59410-4
Alternate spelling and related search-keywords:
Book author: gunelius, harry potter
Book title: harry potter and the, harry alone


Information from Publisher

Author: S. Gunelius
Title: Harry Potter - The Story of a Global Business Phenomenon
Publisher: Palgrave Macmillan; Palgrave Macmillan UK
194 Pages
Publishing year: 2008-06-03
London; GB
Language: English
53,49 € (DE)
59,00 CHF (CH)
Available
XIX, 194 p.

EA; E107; eBook; Nonbooks, PBS / Wirtschaft/Werbung, Marketing; Marketing und Vertrieb; Verstehen; brand; Global Business; marketing; Promotion; B; Marketing; International Business; Business Strategy and Leadership; Industries; International Economics; Palgrave Business & Management Collection; Internationale Wirtschaft, Internationales Management; Strategisches Management; Industrien und Branchenstudien; Internationale Wirtschaft; BB

The Making of a Global Literary Phenomenon The Book that Lived The Value of a Good Product (Setting the Stage for Marketing and Promotion) The Buzz Begins Harry Potter as a Powerful Product and Brand (An Education in Marketing and Promotion) Harry Potter's Influence on Print Publishing Harry Potter's Influence on Movies and Television Harry Potter's Influence on Retail Harry Potter's Influence on Merchandising Harry Potter's Influence Online Harry Potter Becomes a Theme Park and More Harry Potter's Global Business and Personal Influence Predecessors to Harry Potter's Success (Who Else Has Gotten It Right or Wrong?) What's Next for Harry Potter and the World Affected by The Boy Who Lived? Conclusion: The Recreation of a Literary Phenomenon

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9781349301089 Harry Potter: The Story of a Global Business Phenomenon (Gunelius, S.)


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