ISBN: 9780230500037

The management of environmental or green issues has become a key concern for many companies. Green issues have an enormous influence how an organization is seen and how its reputation is … More...

The management of environmental or green issues has become a key concern for many companies. Green issues have an enormous influence how an organization is seen and how its reputation is judged, and consequentially it has huge implications for the organization''s success, brand values and the sales decisions of consumers towards its products. This revised and updated book contains much practical advice, with engaging case studies, and will guide the modern organization on how to channel environmental issues to gain competitive advantage.For more information visit the website at www.greenissues.com T. Curtin, Books, Business and Finance, Management and Leadership, Managing Green Issues Books>Business and Finance>Management and Leadership, Palgrave Macmillan UK<

ISBN: 9780230500037

Green issues have a large impact on how an organization is seen and huge implications for the organization''s success, brand values and the sales decisions of consumers towards … More...

Green issues have a large impact on how an organization is seen and huge implications for the organization''s success, brand values and the sales decisions of consumers towards its products. This thoroughly updated practical book guides the modern organization on how to channel environmental issues to gain competitive advantage. T. Curtin, Books, Business and Finance, Managing Green Issues Books>Business and Finance, Palgrave Macmillan<

ISBN: 9780230500037

Green issues have a large impact on how an organization is seen and huge implications for the organization´s success, brand values and the sales decisions of consumers towards its product… More...

Green issues have a large impact on how an organization is seen and huge implications for the organization´s success, brand values and the sales decisions of consumers towards its products. This thoroughly updated practical book guides the modern organization on how to channel environmental issues to gain competitive advantage. Managing Green Issues Buch (fremdspr.) Bücher>Fremdsprachige Bücher>Englische Bücher, Springer Palgrave Macmillan<

ISBN: 9780230500037

Green issues have a large impact on how an organization is seen and huge implications for the organization''s success, brand values and the sales decisions of consumers towards its produc… More...

Green issues have a large impact on how an organization is seen and huge implications for the organization''s success, brand values and the sales decisions of consumers towards its products. This thoroughly updated practical book guides the modern organization on how to channel environmental issues to gain competitive advantage. Books > Business and Finance List_Books, [PU: Palgrave Macmillan]<