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Identifying Hidden Needs: Creating Breakthrough Products - K. Goffin
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K. Goffin:

Identifying Hidden Needs: Creating Breakthrough Products - hardcover

2010, ISBN: 0230219764

[EAN: 9780230219762], Neubuch, [SC: 0.0], [PU: SPRINGER NATURE], BUSINESS / ECONOMICS FINANCE; & MANAGEMENT; MARKETING RESEARCH; MATHEMATICS, Druck auf Anfrage Neuware - Printed after ord… More...

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Identifying Hidden Needs: Creating Breakthrough Products | K. Goffin (u. a.) | Buch | XXIV | Englisch | 2010 | SPRINGER NATURE | EAN 9780230219762 - Goffin, K.
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Goffin, K.:

Identifying Hidden Needs: Creating Breakthrough Products | K. Goffin (u. a.) | Buch | XXIV | Englisch | 2010 | SPRINGER NATURE | EAN 9780230219762 - hardcover

2010, ISBN: 9780230219762

[ED: Gebunden], [PU: SPRINGER NATURE], Too many new products fail. New products which are hard to differentiate from existing products won't capture the customer's imagination. The failur… More...

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Identifying Hidden Needs: Creating Breakthrough Products - Goffin, K. Lemke, F. Koners, U.
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Goffin, K. Lemke, F. Koners, U.:
Identifying Hidden Needs: Creating Breakthrough Products - hardcover

2010

ISBN: 9780230219762

Palgrave Macmillan, Gebundene Ausgabe, Auflage: 2010, 285 Seiten, Publiziert: 2010-10-06T00:00:01Z, Produktgruppe: Buch, 0.59 kg, Recht, Kategorien, Bücher, Industrie, Branchen & Berufe, … More...

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Identifying Hidden Needs: Creating Breakthrough Products - Goffin, K.; Lemke, F.; Koners, U.
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Goffin, K.; Lemke, F.; Koners, U.:
Identifying Hidden Needs: Creating Breakthrough Products - hardcover

2010, ISBN: 0230219764

[EAN: 9780230219762], New book, [PU: Palgrave Macmillan], Books

NEW BOOK. Shipping costs: EUR 3.99 Lucky's Textbooks, Dallas, TX, U.S.A. [60577173] [Rating: 5 (of 5)]
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Koners, U.:
Identifying Hidden Needs: Creating Breakthrough Products - hardcover

ISBN: 9780230219762

Hardback. Very Good., 3

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Details of the book
Identifying Hidden Needs: Creating Breakthrough Products
Author:
Title:
ISBN:

9780230219762


Too many new products fail. Mainly because new products are hard to differentiate from exisiting products and they don't capture the customer's imagination. The failure is due to a poor understanding of customers' needs. Companies need to take a radical approach to identifying customers' real needs, and this book demonstrates innovative ways to acheive this.

Details of the book - Identifying Hidden Needs: Creating Breakthrough Products


EAN (ISBN-13): 9780230219762
ISBN (ISBN-10): 0230219764
Hardcover
Paperback
Publishing year: 2010
Publisher: Palgrave Macmillan
261 Pages
Weight: 0,576 kg
Language: eng/Englisch

Book in our database since 2007-02-24T04:45:42+00:00 (London)
Detail page last modified on 2023-10-07T17:26:17+01:00 (London)
ISBN/EAN: 9780230219762

ISBN - alternate spelling:
0-230-21976-4, 978-0-230-21976-2
Alternate spelling and related search-keywords:
Book author: lemke, goffin keith, goff, goffi
Book title: breakthrough, creating the other, hidden value

Information from Publisher

Author: K. Goffin; F. Lemke; U. Koners
Title: Identifying Hidden Needs - Creating Breakthrough Products
Publisher: Palgrave Macmillan; Palgrave Macmillan UK
261 Pages
Publishing year: 2010-10-06
London; GB
Language: English
64,19 € (DE)
65,99 € (AT)
71,00 CHF (CH)
Available
XXIV, 261 p.

BB; Hardcover, Softcover / Wirtschaft/Management; Strategisches Management; Verstehen; calculus; conjoint analysis; innovation; market research; methods; Business Strategy and Leadership; Business Mathematics; Marketing; Industries; Operations Research and Decision Theory; Innovation and Technology Management; Wirtschaftsmathematik und -informatik, IT-Management; Marketing und Vertrieb; Industrien und Branchenstudien; Unternehmensforschung; Management: Entscheidungstheorie; Management: Innovation; EA; EA; BC

PART I: WHY HIDDEN NEEDS APPROACHES ARE REQUIRED Introduction PART II: TRADITIONAL MARKET RESEARCH METHODS Surveys Focus Groups PART III: INNOVATIVE MARKET RESEARCH METHODS Ethnographic Market Research Ethnographic Market Research - Example Project Repertory Grid Projection, Lead Users and Other Methods Conjoint Analysis PART IV: DESIGNING BREAKTHROUGH PRODUCTS AND SERVICES Designing Breakthrough Products and Services Creating a Culture of Innovation Appendices

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