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Marketing Management - Winer, Russell S. / Dhar, Ravi
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Winer, Russell S. / Dhar, Ravi:

Marketing Management - used book

ISBN: 9780136074892

"Marketing Management" reflects the dynamic environment inhabited by today's marketers, helping readers understand this increasingly global marketplace and the impact of technol… More...

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Marketing Management - Russell S. Winer
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Russell S. Winer:

Marketing Management - hardcover

ISBN: 9780136074892

Hardback, [PU: Pearson Education (US)], Go beyond the basic concepts with a strategic focus and integration of IT and global perspectives. Marketing Management reflects the dynamic envir… More...

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Marketing Management by Ravi, Winer, Russ Dhar - Ravi, Winer, Russ Dhar
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Marketing Management by Ravi, Winer, Russ Dhar - used book

ISBN: 9780136074892

Go beyond the basic concepts with a strategic focus and integration of IT and global perspectives."Marketing Management" reflects the dynamic environment inhabited by today's marketers, h… More...

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Russ Winer, Ravi Dhar:
Marketing Management (4th Edition) - Paperback

ISBN: 9780136074892

Paperback. New. Brand New Softcover International Edition, Have same content as US Edition. ISBN is different. Never Used, in English Language. Printed in Black and White. 100% return a… More...

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Marketing Management - Russell S. Winer; Ravi Dhar
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Russell S. Winer; Ravi Dhar:
Marketing Management - hardcover

2010, ISBN: 9780136074892

[ED: 4], 4th edition, Hardcover, Buch, [PU: Pearson]

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Details of the book
Marketing Management
Author:
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ISBN:

9780136074892


Go beyond the basic concepts with a strategic focus and integration of IT and global perspectives. " Marketing Management" reflects the dynamic environment inhabited by today's marketers, helping readers understand this increasingly global marketplace and the impact of technology on making strategic marketing decisions. Its modern, strategy-based approach covers critical, fundamental topics required for professional success. The fourth edition features Ravi Dahr of Yale University-one of the world's leading scholars in behavioral decision-making-as a new coauthor.

Details of the book - Marketing Management


EAN (ISBN-13): 9780136074892
ISBN (ISBN-10): 0136074898
Hardcover
Paperback
Publishing year: 2010
Publisher: Pearson
528 Pages
Language: eng/Englisch

Book in our database since 2011-10-04T07:59:18+01:00 (London)
Detail page last modified on 2023-07-16T14:01:47+01:00 (London)
ISBN/EAN: 9780136074892

ISBN - alternate spelling:
0-13-607489-8, 978-0-13-607489-2
Alternate spelling and related search-keywords:
Book author: russ, ruß, russell, winer, wine
Book title: management marketing

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