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Advertising Research - Joel J. Davis
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Joel J. Davis:

Advertising Research - hardcover

ISBN: 9780132128322

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Joel J. Davis:

Advertising Research: Theory & Practice (2nd Edition) - hardcover

2011, ISBN: 9780132128322

Hardcover, New book, Buy with confidence. Excellent Customer Service & Return policy. Ships Fast. 24*7 Customer Service., [PU: Prentice Hall]

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Davis, Joel J:
Advertising Research: Theory & Practice (2nd Edition) - hardcover

2011

ISBN: 9780132128322

Prentice Hall, 2011-05-23. Hardcover. Used:Good., Prentice Hall, 2011-05-23

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Joel J. Davis:
Advertising Research: Theory & Practice (2nd Edition) - hardcover

2011, ISBN: 9780132128322

Prentice Hall, 2011-05-23. Hardcover. Good., Prentice Hall, 2011-05-23

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Joel J. Davis:
Advertising Research - hardcover

2011, ISBN: 9780132128322

Theory & Practice, [ED: 2], 2nd edition, Hardcover, Buch, [PU: Pearson]

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Details of the book
Advertising Research: Theory & Practice

Discover how to design and use advertising research. In order to become a successful advertising professional, it's important to understand the importance of research. "Advertising Research: Theory & Practice "shows readers how research helps advertisers make the best decisions in regards to strategy, target audiences, and creativity in a complex consumer and media environment. New chapters have been added in this edition that highlight recent developments in advertisers' behaviors. Changes and advancements in research design and methodology are also addressed.

Details of the book - Advertising Research: Theory & Practice


EAN (ISBN-13): 9780132128322
ISBN (ISBN-10): 0132128322
Hardcover
Publishing year: 2011
Publisher: ADDISON WESLEY PUB CO INC
704 Pages
Weight: 1,247 kg
Language: eng/Englisch

Book in our database since 2012-03-17T21:38:19+00:00 (London)
Detail page last modified on 2020-12-15T11:55:41+00:00 (London)
ISBN/EAN: 9780132128322

ISBN - alternate spelling:
0-13-212832-2, 978-0-13-212832-2
Alternate spelling and related search-keywords:
Book author: joel, joe davis
Book title: advertising, research


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2900132128321 Advertising Research: Theory and Practice (Joel J. Davis)


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