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1
eBranding verde - Campos, Esiva; Sánchez, María; Mendiz, Alfonso; Castelló, Araceli; Salas, Isabel de; Ros, Vicente
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Campos, Esiva; Sánchez, María; Mendiz, Alfonso; Castelló, Araceli; Salas, Isabel de; Ros, Vicente:

eBranding verde - Paperback

2010, ISBN: 8498499143

[EAN: 9788498499148], Neubuch, [PU: Editorial Dykinson, S.L.], Este libro pretende profundizar en el ebranding aplicado al sector ambiental o a las políticas de comunicación "verdes". El … More...

  - NEW BOOK. Shipping costs: EUR 10.00 AG Library, Malaga, Spain [55702467] [Rating: 4 (von 5)]
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2
eBranding verde - Ros Diego et al., Vicente
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Ros Diego et al., Vicente:

eBranding verde - new book

ISBN: 9788498499148

Este libro pretende profundizar en el ebranding aplicado al sector ambiental o a las políticas de comunicación "verdes". El branding como proceso de creación de valor de marca (… More...

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3
eBranding verde / Green eBranding (Spanish Edition) - Vicente Ros, Isabel De Salas, Araceli Castello, Alfonso Mendiz
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Vicente Ros, Isabel De Salas, Araceli Castello, Alfonso Mendiz:
eBranding verde / Green eBranding (Spanish Edition) - Paperback

ISBN: 8498499143

Paperback, [EAN: 9788498499148], Dykinson Sl, Dykinson Sl, Book, [PU: Dykinson Sl], Dykinson Sl, 1043856, Environmental Economics, 2581, Economics, 3, Business & Money, 1000, Subjects, 28… More...

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4
eBranding verde / Green eBranding (Spanish Edition) - Vicente Ros, Isabel De Salas, Araceli Castello, Alfonso Mendiz
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Vicente Ros, Isabel De Salas, Araceli Castello, Alfonso Mendiz:
eBranding verde / Green eBranding (Spanish Edition) - Paperback

ISBN: 8498499143

Paperback, [EAN: 9788498499148], Dykinson Sl, Dykinson Sl, Book, [PU: Dykinson Sl], Dykinson Sl, 1043856, Environmental Economics, 2581, Economics, 3, Business & Money, 1000, Subjects, 28… More...

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eBranding verde / Green eBranding (Spanish Edition) - Vicente Ros, Isabel De Salas, Araceli Castello, Alfonso Mendiz
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Vicente Ros, Isabel De Salas, Araceli Castello, Alfonso Mendiz:
eBranding verde / Green eBranding (Spanish Edition) - Paperback

ISBN: 8498499143

Paperback, [EAN: 9788498499148], DYKINSON, DYKINSON, Book, [PU: DYKINSON], DYKINSON, 1043856, Environmental Economics, 2581, Economics, 3, Business & Money, 1000, Subjects, 283155, Books,… More...

  - , Neuware Shipping costs:Usually ships in 1-2 business days, plus shipping costs AGLibrary
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Bibliographic data of the best matching book

Details of the book
eBranding verde
Author:
Title:
ISBN:

8498499143


Este libro pretende profundizar en el ebranding aplicado al sector ambiental o a las políticas de comunicación "verdes". El branding como proceso de creación de valor de marca (brand equity) debe considerarse el eje en la administración estratégica del conjunto total de activos y pasivos vinculados al nombre y/o símbolo que identifican la marca influyendo en el valor suministrado. En definitiva, el branding trata de construir no sólo identidad, sino también una entidad propia de marca, dotando a los pr oductos del poder de una marca que debe estar basada en la sostenibilidad económica, social y medioambiental. Unir branding y medio ambiente, y enlazarlos con el medio Internet, único sector que crece en inversión publicitaria, es el objetivo de los trabajos que componen este libro.

Details of the book - eBranding verde


EAN (ISBN-13): 9788498499148
ISBN (ISBN-10): 8498499143
Paperback
Publishing year: 2010
Publisher: DYKINSON
192 Pages
Language: spa/Spanisch

Book in our database since 2011-11-18T02:35:53+00:00 (London)
Detail page last modified on 2023-04-27T23:38:20+01:00 (London)
ISBN/EAN: 8498499143

ISBN - alternate spelling:
84-9849-914-3, 978-84-9849-914-8
Alternate spelling and related search-keywords:
Book author: ros, vicente alfonso
Book title: ebranding

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