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City Brand Image Jessica Abouzeid Author
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City Brand Image Jessica Abouzeid Author - new book

2015, ISBN: 9783845404028

Cities are more and more eager to create a positive brand image about themselves in the eyes of their customers. A recent trend in city branding has been to stage large events, also known… More...

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City Brand Image: A resident?s perspective on the 2015 Milan Expo - Abouzeid, Jessica
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Abouzeid, Jessica:

City Brand Image: A resident?s perspective on the 2015 Milan Expo - Paperback

2011, ISBN: 9783845404028

LAP LAMBERT Academic Publishing, Taschenbuch, 116 Seiten, Publiziert: 2011-07-02T00:00:01Z, Produktgruppe: Buch, 0.4 kg, Recht, Kategorien, Bücher, Management, Business & Karriere, Market… More...

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City Brand Image: A resident?s perspective on the 2015 Milan Expo - Abouzeid, Jessica
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Abouzeid, Jessica:
City Brand Image: A resident?s perspective on the 2015 Milan Expo - Paperback

2011

ISBN: 9783845404028

LAP LAMBERT Academic Publishing, Taschenbuch, 116 Seiten, Publiziert: 2011-07-02T00:00:01Z, Produktgruppe: Buch, 0.4 kg, Recht, Kategorien, Bücher, Management, Business & Karriere, Market… More...

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City Brand Image: A resident?s perspective on the 2015 Milan Expo - Abouzeid, Jessica
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Abouzeid, Jessica:
City Brand Image: A resident?s perspective on the 2015 Milan Expo - Paperback

2011, ISBN: 9783845404028

LAP LAMBERT Academic Publishing, Taschenbuch, 116 Seiten, Publiziert: 2011-07-02T00:00:01Z, Produktgruppe: Buch, 0.18 kg, Recht, Kategorien, Bücher, Management, Business & Karriere, Marke… More...

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City Brand Image A resident¿s perspective on the 2015 Milan Expo - Abouzeid, Jessica
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Abouzeid, Jessica:
City Brand Image A resident¿s perspective on the 2015 Milan Expo - new book

2011, ISBN: 3845404027

Kartoniert / Broschiert, mit Schutzumschlag 11, [PU:LAP LAMBERT Academic Publishing]

Shipping costs:Versandkostenfrei innerhalb der BRD. (EUR 0.00) MARZIES.de Buch- und Medienhandel, 14621 Schönwalde-Glien
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City Brand Image: A resident?s perspective on the 2015 Milan Expo
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3845404027


Cities are more and more eager to create a positive brand image about themselves in the eyes of their "customers". A recent trend in city branding has been to stage large events, also known as flagship events, with the hopes to contribute to city image change. However, as cities develop innovative marketing strategies to compete against one another for tourists, investors, companies, talents and so forth, research has scarcely focused on one of the main city target groups: its residents. In this regards, an empirical study is conducted on the image effects of the up-coming 2015 World Expo on the residents of its host city: Milan.

Details of the book - City Brand Image: A resident?s perspective on the 2015 Milan Expo


EAN (ISBN-13): 9783845404028
ISBN (ISBN-10): 3845404027
Hardcover
Paperback
Publishing year: 2011
Publisher: LAP LAMBERT Academic Publishing

Book in our database since 2007-03-01T04:01:18+00:00 (London)
Detail page last modified on 2024-01-27T17:20:49+00:00 (London)
ISBN/EAN: 3845404027

ISBN - alternate spelling:
3-8454-0402-7, 978-3-8454-0402-8
Alternate spelling and related search-keywords:
Book author: abouzeid
Book title: brand, image the city, our own image, expo 2015, expo 2000, milan

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