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Technology Acceptance of Connected Services in the Automotive Industry
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Technology Acceptance of Connected Services in the Automotive Industry - new book

ISBN: 9783834918703

Connected Services constitute a very recent development in many industries and bridge service and product offerings. In the consumer business, one of the most prominent examples is “TeleS… More...

Nr. 978-3-8349-1870-3. Shipping costs:Worldwide free shipping, , DE. (EUR 0.00)
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Technology Acceptance of Connected Services in the Automotive Industry - Clemens Hiraoka
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Clemens Hiraoka:

Technology Acceptance of Connected Services in the Automotive Industry - Paperback

2009, ISBN: 3834918709

[EAN: 9783834918703], Neubuch, [PU: Gabler Verlag], AUTOINDUSTRIE - AUTOMOBILINDUSTRIE INDUSTRIE MARKTFORSCHUNG BUSINESS MANAGEMENT INGENIEURWISSENSCHAFT INGENIEURWISSENSCHAFTLER MAKROÖKO… More...

NEW BOOK. Shipping costs:Versandkostenfrei. (EUR 0.00) moluna, Greven, Germany [73551232] [Rating: 4 (von 5)]
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Technology Acceptance of Connected Services in the Automotive Industry Applied Marketing Science / Angewandte Marketingforschung - Hiraoka, Clemens
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Hiraoka, Clemens:
Technology Acceptance of Connected Services in the Automotive Industry Applied Marketing Science / Angewandte Marketingforschung - used book

2009

ISBN: 9783834918703

[PU: Gabler Verlag, Wiesbaden], 150 Seiten Broschiert; Das hier angebotene Buch stammt aus einer teilaufgelösten wissenschaftlichen Bibliothek und trägt die entsprechenden Kennzeichnungen… More...

Shipping costs:Versand nach Deutschland. (EUR 2.90) Versandantiquariat Petra Gros GmbH & Co. KG
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Technology Acceptance of Connected Services in the Automotive Industry Applied Marketing Science / Angewandte Marketingforschung - Hiraoka, Clemens
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Hiraoka, Clemens:
Technology Acceptance of Connected Services in the Automotive Industry Applied Marketing Science / Angewandte Marketingforschung - Paperback

2009, ISBN: 3834918709

[EAN: 9783834918703], Gebraucht, sehr guter Zustand, [PU: Gabler Verlag, Wiesbaden], 150 Seiten Das hier angebotene Buch stammt aus einer teilaufgelösten wissenschaftlichen Bibliothek und… More...

NOT NEW BOOK. Shipping costs: EUR 2.90 books4less (Versandantiquariat Petra Gros GmbH & Co. KG), Koblenz, Germany [1048006] [Rating: 5 (von 5)]
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Hiraoka, Clemens; Hiraoka, Clemens:
Technology Acceptance Of Connected Services In The Automotive Industry: Thesis, Tu M, 2009 - Paperback

2009, ISBN: 9783834918703

Gabler, 2009. Paperback. New. 2009 edition. 169 pages. 8.20x5.80x0.39 inches., Gabler, 2009, 6

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Details of the book
Technology Acceptance of Connected Services in the Automotive Industry
Author:
Title:
ISBN:

3834918709


:Telematics in the automotive industry are the most popular example of Connected Services. But despite their implementation in several million of vehicles worldwide, there has only been little consideration in research. Clemens Hiraoka analyzes the entire customer lifecycle from awareness, acceptance, and usage to the renewal of the service contract and uncovers the drivers in each of these stages. His evaluation gives a series of new implications for management and research.

Details of the book - Technology Acceptance of Connected Services in the Automotive Industry


EAN (ISBN-13): 9783834918703
ISBN (ISBN-10): 3834918709
Hardcover
Paperback
Publishing year: 2009
Publisher: Gabler, Betriebswirt.-Vlg
150 Pages
Weight: 0,234 kg
Language: eng/Englisch

Book in our database since 2007-06-12T06:41:55+01:00 (London)
Detail page last modified on 2024-03-09T23:32:07+00:00 (London)
ISBN/EAN: 3834918709

ISBN - alternate spelling:
3-8349-1870-9, 978-3-8349-1870-3
Alternate spelling and related search-keywords:
Book author: hiraoka, clemens
Book title: automotive industries, connected, automotive for you, services marketing, acceptance

Information from Publisher

Author: Clemens Hiraoka
Title: Applied Marketing Science / Angewandte Marketingforschung; Technology Acceptance of Connected Services in the Automotive Industry
Publisher: Gabler Verlag; Betriebswirtschaftlicher Verlag Gabler
151 Pages
Publishing year: 2009-07-28
Wiesbaden; DE
Language: English
53,49 € (DE)
54,99 € (AT)
59,00 CHF (CH)
Available
XIX, 151 p.

BC; Hardcover, Softcover / Wirtschaft/Werbung, Marketing; Marketing und Vertrieb; Verstehen; Management; Automobilbranche; Automotive Industry; Dienstleistung; Innovation; Technologieakzeptanz; Telematik; Marketing; Business and Management; Betriebswirtschaft und Management; EA

Telematics in the automotive industry are the most popular example of Connected Services. But despite their implementation in several million of vehicles worldwide, there has only been little consideration in research. Clemens Hiraoka analyzes the entire customer lifecycle from awareness, acceptance, and usage to the renewal of the service contract and uncovers the drivers in each of these stages. His evaluation gives a series of new implications for management and research.

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