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The Anonymous Elect : Market Research Through Online Access Panels - Andrei Postoaca
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Andrei Postoaca:

The Anonymous Elect : Market Research Through Online Access Panels - Paperback

2010, ISBN: 3642067069

[EAN: 9783642067068], Neubuch, [SC: 0.0], [PU: Springer Berlin Heidelberg], COMPUTER-MEDIATEDCOMMUNICATION; LAUNCH; MARKETRESEARCH; CESSPANEL; ONLINEMARKETRESEARCH; PANELCOMMUNICATION; PA… More...

NEW BOOK. Shipping costs:Versandkostenfrei. (EUR 0.00) AHA-BUCH GmbH, Einbeck, Germany [51283250] [Rating: 5 (von 5)]
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The Anonymous Elect - Andrei Postoaca
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Andrei Postoaca:

The Anonymous Elect - Paperback

2010, ISBN: 3642067069

[EAN: 9783642067068], Neubuch, [PU: Springer Berlin Heidelberg], COMPUTER-MEDIATEDCOMMUNICATION LAUNCH MARKETRESEARCH CESSPANEL ONLINEMARKETRESEARCH PANELCOMMUNICATION PANELLIST COMMUNICA… More...

NEW BOOK. Shipping costs:Versandkostenfrei. (EUR 0.00) moluna, Greven, Germany [73551232] [Rating: 4 (von 5)]
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The Anonymous Elect: Market Research Through Online Access Panels - Postoaca, Andrei
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Postoaca, Andrei:
The Anonymous Elect: Market Research Through Online Access Panels - Paperback

2010

ISBN: 9783642067068

Springer, Paperback, Auflage: Softcover reprint of hardcover 1st ed. 2006, 167 Seiten, Publiziert: 2010-02-12T00:00:01Z, Produktgruppe: Book, Hersteller-Nr.: Illustrations, 0.45 kg, Infor… More...

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Andrei Postoaca:
The Anonymous Elect: Market Research Through Online Access Panels - Paperback

2010, ISBN: 9783642067068

Hardcover

Springer, 2010-11-09. Softcover reprint of hardcover 1. Paperback. Used:Good., Springer, 2010-11-09, 0

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The Anonymous Elect: Market Research Through Online Access Panels - Andrei Postoaca
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Andrei Postoaca:
The Anonymous Elect: Market Research Through Online Access Panels - Paperback

2010, ISBN: 3642067069

[EAN: 9783642067068], Neubuch, [PU: Springer], Clean and crisp and new!, Books

NEW BOOK. Shipping costs: EUR 37.10 Welcome Back Books, Toledo, OH, U.S.A. [64434632] [Rating: 4 (von 5)]
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Details of the book
The Anonymous Elect: Market Research Through Online Access Panels
Author:
Title:
ISBN:

3642067069


The Anonymous Elect is the book that restores market research to its original condition and bestows it its full interdisciplinary rights. It asks questions that address market researchers and sociologists as well as psychologists, linguists and specialists in marketing and communication: Is there a language of online panel communication? What does this language say about the relationship between the online researcher and the online respondent? To what extent has the online medium increased the self-awareness of today's respondents to research studies? A memorable experiment in writing, Andrei Postoaca's exploration of online access panels is a book about interviewing and being interviewed, addressing and being addressed. By shifting the two voices involved in the online panel communication, the author approaches market research not only by way of facts, figures and plain statistical evidence but also by way of interpretation of the rhetoric of the online surveying act.

Details of the book - The Anonymous Elect: Market Research Through Online Access Panels


EAN (ISBN-13): 9783642067068
ISBN (ISBN-10): 3642067069
Hardcover
Paperback
Publishing year: 2010
Publisher: Springer
168 Pages
Weight: 0,264 kg
Language: eng/Englisch

Book in our database since 2011-11-11T23:08:39+00:00 (London)
Detail page last modified on 2023-07-28T15:08:18+01:00 (London)
ISBN/EAN: 3642067069

ISBN - alternate spelling:
3-642-06706-9, 978-3-642-06706-8
Alternate spelling and related search-keywords:
Book title: anon, anonymous, access, panels

Information from Publisher

Author: Andrei Postoaca
Title: The Anonymous Elect - Market Research Through Online Access Panels
Publisher: Springer; Springer Berlin
157 Pages
Publishing year: 2010-02-12
Berlin; Heidelberg; DE
Printed / Made in
Weight: 0,454 kg
Language: English
53,49 € (DE)
54,99 € (AT)
59,00 CHF (CH)
POD
X, 157 p.

BC; Marketing; Hardcover, Softcover / Wirtschaft/Werbung, Marketing; Marketing und Vertrieb; Verstehen; Computer-mediated communication; Launch; Market research; Online access panel; Online market research; Panel Communication; Panellist; communication; marketing; online; service-oriented computing; IT in Business; Social Sciences, general; Sociology, general; Marketing; IT in Business; Society; Sociology; Wirtschaftsmathematik und -informatik, IT-Management; Unternehmensanwendungen; Gesellschaft und Sozialwissenschaften; Soziologie; BB

To Panel or Not to Panel — What Is and What Is Not an Online Access Panel.- Bottling Communication: The Rhetoric of Online Interviewing.- Launching the Bottle: The Rhetoric of the Online Researcher.- Finding the Bottle: The Rhetoric of the Online Panellist.- Conclusions.
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