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Felix Wenger:

Opportunities and threats of the "born global" in contrast to the traditional way of going international - Paperback

2010, ISBN: 3640546067

[EAN: 9783640546060], Neubuch, [PU: GRIN Verlag Mrz 2010], SME; BORN GLOBAL; INTERNATIONALIZATION; KMU; INTERNATIONAL BUSINESS; GLOBALISATION; GLOBALISIERUNG, This item is printed on dema… More...

NEW BOOK. Shipping costs:Versandkostenfrei. (EUR 0.00) BuchWeltWeit Inh. Ludwig Meier e.K., Bergisch Gladbach, Germany [57449362] [Rating: 5 (von 5)]
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Felix Wenger:

Opportunities and threats of the "born global" in contrast to the traditional way of going international - Paperback

2010, ISBN: 3640546067

[EAN: 9783640546060], Neubuch, [SC: 0.0], [PU: GRIN Verlag], SME; BORN GLOBAL; INTERNATIONALIZATION; KMU; INTERNATIONAL BUSINESS; GLOBALISATION; GLOBALISIERUNG, Druck auf Anfrage Neuware … More...

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Opportunities and threats of the "born global" in contrast to the traditional way of going international - new book

2008

ISBN: 9783640546060

Essay aus dem Jahr 2008 im Fachbereich Politik - Internationale Politik - Thema: Globalisierung, pol. Ökonomie, Note: 1A, University of Stirling, Veranstaltung: International Business, Sp… More...

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Wenger, Felix:
Opportunities and threats of the "born global" in contrast to the traditional way of going international - Paperback

2010, ISBN: 9783640546060

GRIN Verlag, Taschenbuch, Auflage: 3. 24 Seiten, Publiziert: 2010-03-03T00:00:01Z, Produktgruppe: Buch, Hersteller-Nr.: 9783640546060, Recht, Kategorien, Bücher, Sozialwissenschaft, Globa… More...

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Wenger, Felix:
Opportunities and threats of the "born global" in contrast to the traditional way of going international - Paperback

2010, ISBN: 9783640546060

GRIN Publishing, Paperback, 28 Seiten, Publiziert: 2010-03-03T00:00:01Z, Produktgruppe: Book, Hersteller-Nr.: 9783640546060, 45 kg, Books Global Store, Special Features, Books, Foreign La… More...

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Opportunities and threats of the "born global" in contrast to the traditional way of going international
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ISBN:

3640546067


Globalisation is omnipresent in today's society and economy. The reduction of international communication and logistic costs, the increase in customer mobility and market homogeneity and other present-day trends are among the reasons for the emergence of small and medium firms which are able to operate internationally rapidly after inception - so-called 'Born globals'. But while the new research field of 'International entrepreneurship' focuses mainly on the phenomenon and process of internationalization a lack of insight into the challenges, which Born globals are confronted with during their internationalization process, is apparent. Important in this case is the question of how these challenges differ from those of traditional internationalizing small and medium enterprises. This essay will examine the definition and characteristics of born global small and medium enterprises, and will then go on to analyse the reasons for the emergence and review related literature to found conceptual foundation for the discussion. Subsequent will be the discussion of opportunities and threats of the born global way in contrast to the traditional way of internationalization. Finally, a conclusion will reflect on the main findings of this work.

Details of the book - Opportunities and threats of the "born global" in contrast to the traditional way of going international


EAN (ISBN-13): 9783640546060
ISBN (ISBN-10): 3640546067
Hardcover
Paperback
Publishing year: 2010
Publisher: GRIN Verlag
24 Pages
Language: ger/Deutsch

Book in our database since 2010-03-25T15:41:33+00:00 (London)
Detail page last modified on 2023-07-18T18:32:26+01:00 (London)
ISBN/EAN: 3640546067

ISBN - alternate spelling:
3-640-54606-7, 978-3-640-54606-0
Alternate spelling and related search-keywords:
Book title: going international, born, global

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