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Heesup Han:

Emotions and Switching Barriers (Paperback) - Paperback

2009, ISBN: 3639221257

[EAN: 9783639221251], Neubuch, [PU: VDM Verlag, Germany], Language: English. Brand new Book. The present study represents the first attempt to develop a reliable and valid emotion scale t… More...

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Emotions and Switching Barriers: in Full-Service Restaurants - Han, Heesup
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Han, Heesup:

Emotions and Switching Barriers: in Full-Service Restaurants - Paperback

2009, ISBN: 9783639221251

VDM Verlag Dr. Müller, Paperback, 104 Seiten, Publiziert: 2009-12-21T00:00:01Z, Produktgruppe: Book, 0.16 kg, Verkaufsrang: 12926431, Brands & Corporate Identity, Sales & Marketing, Busin… More...

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Emotions and Switching Barriers: in Full-Service Restaurants - Han, Heesup
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Han, Heesup:
Emotions and Switching Barriers: in Full-Service Restaurants - Paperback

2009

ISBN: 9783639221251

VDM Verlag Dr. Müller, Paperback, 104 Seiten, Publiziert: 2009-12-21T00:00:01Z, Produktgruppe: Book, 0.16 kg, Verkaufsrang: 12885086, Brands & Corporate Identity, Sales & Marketing, Busin… More...

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Emotions and Switching Barriers: in Full-Service Restaurants - Han, Heesup
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Han, Heesup:
Emotions and Switching Barriers: in Full-Service Restaurants - Paperback

2009, ISBN: 9783639221251

VDM Verlag Dr. Müller, Taschenbuch, 104 Seiten, Publiziert: 2009-12-21T00:00:01Z, Produktgruppe: Buch, 0.36 kg, Marketing allgemein, Marketing & Verkauf, Business & Karriere, Kategorien, … More...

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Heesup Han:
Emotions and Switching Barriers: in Full-Service Restaurants - Paperback

2009, ISBN: 9783639221251

Paperback, Neubuch, BRAND NEW BOOK! Shipped within 24-48 hours. Normal delivery time is 5-12 days. Please note some orders may be shipped from UK with same delivery timeframe, ***NO EXPED… More...

Shipping costs: EUR 11.26 Wilmington, DE, Awesomebooks_Newbooks
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Details of the book
Emotions and Switching Barriers: in Full-Service Restaurants
Author:
Title:
ISBN:

3639221257


The present study represents the first attempt to develop a reliable and valid emotion scale that may be used to assess customers' emotional experiences in the full-service restaurant industry. This measurement may be used to explain downstream variables (e.g., quality, price/value, word-of- mouth, repurchase, and attitudes). That is, the developed scale would act as a stimulus for additional research that develops more integrative theories in explaining restaurant customer behaviors. In the second part of this study, the previous framework of intention formation was extended by incorporating switching barriers. The results showed that switching barriers decrease the likelihood of customer switching intention even when other factors (e.g., unfavorable assessment of restaurant attributes/dissatisfaction) foster customers' switching. Thus, the active use of components of switching barriers, such as developing superior menu items, presenting a clean/attractive dining area, providing reliable benefit programs and services, building up relational bonds, and treating customers in a special manner are strongly recommended to restaurant operators.

Details of the book - Emotions and Switching Barriers: in Full-Service Restaurants


EAN (ISBN-13): 9783639221251
ISBN (ISBN-10): 3639221257
Hardcover
Paperback
Publishing year: 2009
Publisher: VDM Verlag Dr. Müller
104 Pages
Weight: 0,171 kg
Language: eng/Englisch

Book in our database since 2008-07-31T10:58:05+01:00 (London)
Detail page last modified on 2021-12-27T19:26:10+00:00 (London)
ISBN/EAN: 3639221257

ISBN - alternate spelling:
3-639-22125-7, 978-3-639-22125-1
Alternate spelling and related search-keywords:
Book title: full service, emotions

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Emotions and Switching Barriers: in Full-Service Restaurants by Heesup Han (2009-12-21) (Heesup Han)

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