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Communication Innovators or Laggards? - Diffusion of Innovations by U.S. Public Relations Practitioners Carol Savery Author
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Communication Innovators or Laggards? - Diffusion of Innovations by U.S. Public Relations Practitioners Carol Savery Author - new book

ISBN: 9783639046212

Everett M. Rogers' diffusion of innovations theory was used as a framework to study 116 chapter members of the Public Relations Society of America (PRSA) in a Midwestern U.S. state. Web-b… More...

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Communication Innovators or Laggards? / Diffusion of Innovations by U.S. Public Relations Practitioners / Carol Savery / Taschenbuch / Englisch / VDM Verlag Dr. Müller / EAN 9783639046212 - Savery, Carol
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Communication Innovators or Laggards? / Diffusion of Innovations by U.S. Public Relations Practitioners / Carol Savery / Taschenbuch / Englisch / VDM Verlag Dr. Müller / EAN 9783639046212 - Paperback

ISBN: 9783639046212

[ED: Taschenbuch], [PU: VDM Verlag Dr. Müller], Everett M. Rogers' diffusion of innovations theory was used as a framework to study 116 chapter members of the Public Relations Society of … More...

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Communication Innovators or Laggards? - Carol Savery
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Carol Savery:
Communication Innovators or Laggards? - Paperback

2008

ISBN: 3639046218

[EAN: 9783639046212], Neubuch, [PU: VDM Verlag Dr. Müller E.K. VDM Verlag Dr. Müller], This item is printed on demand - it takes 3-4 days longer - Neuware -Everett M. Rogers' diffusion of… More...

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Communication Innovators or Laggards? - Savery, Carol
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Savery, Carol:
Communication Innovators or Laggards? - Paperback

2014, ISBN: 3639046218

[EAN: 9783639046212], Neubuch, [PU: VDM Verlag Dr. Müller|VDM Verlag Dr. Müller e.K.], SOZIALWISSENSCHAFTEN ALLGEMEIN KOMMUNIKATION PUBLIC RELATIONS, Dieser Artikel ist ein Print on Deman… More...

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Communication Innovators or Laggards? - Savery, Carol
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Savery, Carol:
Communication Innovators or Laggards? - hardcover

2014, ISBN: 9783639046212

[ED: Kartoniert / Broschiert], [PU: VDM Verlag Dr. Mueller VDM Verlag Dr. Mueller e.K.], Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. E… More...

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Communication Innovators or Laggards? - Diffusion of Innovations by U.S. Public Relations Practitioners Carol Savery Author

Everett M. Rogers\' diffusion of innovations theory was used as a framework to study 116 chapter members of the Public Relations Society of America (PRSA) in a Midwestern U.S. state. Web-based and paper-based surveys were used to collect the self-reporting data. According to Rogers (1986), \"Diffusion is the process by which an innovation is communicated through certain channels over a period of time among members of a social system\" (p. 117). Public relations practitioners are the members of the social system that were studied. Diffusion research centers on the conditions which increase or decrease the likelihood that a new idea, product, or practice will be adopted by members of a given culture. It is hoped that this thesis research will to add to the body of knowledge about diffusion of innovation in public relations by helping to identify the perceived innovation attributes, influences, obstacles and relative advantage of innovations by public relations practitioners. This could assist public relations agencies in weighing the pros and cons of future decisions and strategies for implementing innovations.

Details of the book - Communication Innovators or Laggards? - Diffusion of Innovations by U.S. Public Relations Practitioners Carol Savery Author


EAN (ISBN-13): 9783639046212
ISBN (ISBN-10): 3639046218
Hardcover
Paperback
Publishing year: 2008
Publisher: VDM Verlag Dr. Mueller e.K. Core >1
100 Pages
Weight: 0,165 kg
Language: eng/Englisch

Book in our database since 2007-07-14T20:50:25+01:00 (London)
Detail page last modified on 2024-01-18T08:13:11+00:00 (London)
ISBN/EAN: 3639046218

ISBN - alternate spelling:
3-639-04621-8, 978-3-639-04621-2
Alternate spelling and related search-keywords:
Book author: carol, rogers everett
Book title: diffusion innovation, diffusion innovations, the innovators, communication, public relations, savery


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