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Sayre, Shay:

Qualitative Methods for Marketplace Research - signed or inscribed book

ISBN: 9780761922698

Hardcover

[ED: Hardcover], [PU: SAGE PUBN INC], Qualitative Methods for Marketplace Research is the only text of its kind on the market today. Designed especially for students and practitioners, th… More...

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Qualitative Methods for Marketplace Research - used book

ISBN: 9780761922698

All key topics are covered including the differences between quantitative and qualitative research, steps to take prior to conducting research, data collection techniques and tools, decod… More...

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Shay Sayre:
Qualitative Methods for Marketplace Research - hardcover

ISBN: 9780761922698

SAGE Publications, Inc. Hardcover. GOOD. Spine creases, wear to binding and pages from reading. May contain limited notes, underlining or highlighting that does affect the text. Possibl… More...

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Sayre, Shay:
Qualitative Methods for Marketplace Research - First edition

2001, ISBN: 9780761922698

Hardcover

SAGE PUBN, Gebundene Ausgabe, Auflage: 1, 272 Seiten, Publiziert: 2001-03-16T00:00:01Z, Produktgruppe: Buch, Hersteller-Nr.: Illustrations, 1.06 kg, Management, Business & Karriere, Kateg… More...

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Shay Sayre:
Qualitative Methods for Marketplace Research - new book

ISBN: 9780761922698

NA Research, Sage Publications

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Details of the book
Qualitative Methods for Marketplace Research

This appealing text, written for students and marketing practitioners, provides a thorough introduction to qualitative methods in market research. All key topics are covered including the differences between quantitative and qualitative research, steps to take prior to conducting research, data collection techniques and tools, decoding and understanding collected data, and explaining research findings to someone else. Borrowing techniques from anthropology, sociology, psychology, and communication, the book presents specific examples to illustrate how these techniques are adapted for marketplace research. Studies conducted by renowned scholars and practitioners guide readers through all the nuances of qualitative methods needed to develop, execute and analyze state-of-the-art marketplace studies.

Details of the book - Qualitative Methods for Marketplace Research


EAN (ISBN-13): 9780761922698
ISBN (ISBN-10): 0761922695
Hardcover
Publishing year: 2001
Publisher: SAGE PUBN
272 Pages
Weight: 0,490 kg
Language: eng/Englisch

Book in our database since 2007-11-11T20:21:22+00:00 (London)
Detail page last modified on 2023-07-17T18:08:02+01:00 (London)
ISBN/EAN: 0761922695

ISBN - alternate spelling:
0-7619-2269-5, 978-0-7619-2269-8
Alternate spelling and related search-keywords:
Book author: shay, sayre
Book title: qualitative research, research methods


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Latest similar book:
9780761922704 Qualitative Methods for Marketplace Research (Sayre, S.)


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