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1
Consumer Insight - Stone, Merlin Foss, Bryan Bond, Alison
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Stone, Merlin Foss, Bryan Bond, Alison:

Consumer Insight - Paperback

2006, ISBN: 9780749442927

[ED: Kartoniert / Broschiert], [PU: Kogan Page], Provides comprehensive coverage of the classic areas that market researchers and marketers need to focus on.Part of the Market Research in… More...

Shipping costs:Versandkostenfrei, Versand nach Deutschland. (EUR 0.00) Moluna GmbH
2
Consumer Insight How to Use Data and Market Research to Get Closer to Your Customer - Bond, Alison (Herausgeber); Foss, Bryan (Herausgeber); Stone, Merlin (Herausgeber)
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Bond, Alison (Herausgeber); Foss, Bryan (Herausgeber); Stone, Merlin (Herausgeber):

Consumer Insight How to Use Data and Market Research to Get Closer to Your Customer - new book

2006, ISBN: 0749442921

Kartoniert / Broschiert Customer Care, Englische Bücher / Wirtschaft, Business, Kundenmanagement, Kundenzufriedenheit, Management / Kundenmanagement, mit Schutzumschlag 11, [PU:Kogan Page]

Shipping costs:Versandkostenfrei innerhalb der BRD. (EUR 0.00) MARZIES.de Buch- und Medienhandel, 14621 Schönwalde-Glien
3
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stone, merlin/bond, alison/foss, bryan:
consumer insight. how to use data and market research to get closer to your customer. market research in practice - in english, in englischer sprache - Paperback

ISBN: 0749442921

oktav. paperback, [PU: Kogan Page]

Shipping costs: EUR 8.00 alt-saarbrücker antiquariat
4
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Consumer Insight: How to Use Data and Market Research to Get Closer to Your Cu, - used book

ISBN: 0749442921

Will be clean, not soiled or stained. Book Details. Good, Festpreisangebot, [LT: FixedPrice], [PU: Kogan Page]

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5
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STONE, Merlin:
Consumer Insight: How to Use Data and Market Research to Get Closer to Your Customer (Market Research in Practice) - Paperback

ISBN: 9780749442927

Paperback. Very Good., 3

Shipping costs: EUR 8.28 World of Books Ltd

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Bibliographic data of the best matching book

Details of the book
Consumer Insight: How to Use Data and Market Research to Get Closer to Your Customer (Market Research in Practice)

Part of the new Market Research in Practice series ¿ essential guides for the burgeoning Market Research Society training and qualifications programme. Written by leading experts on database marketing, customer service and Customer Relationship Marketing (CRM), Consumer Insight provides comprehensive coverage of the classic areas that market researchers and marketers need to focus on: knowing who and where customers are, what they do, what they buy and what they would like to buy. It also explores how customers¿ thoughts, feelings, objectives and strategies influence their behaviour. The book also explains how companies gain insight by managing and using their customer data correctly. Packed with the latest models, tools and research findings, it provides a great opportunity for market researchers to improve their knowledge of database marketing and CRM, and how they relate to market research. Readers will gain an understanding of what customer management actually is, what information is used, and how this information needs to be planned to support customer management. Key content includes: what is database marketing? how do customer care and database marketing use consumer insight? consumer insight and marketing research analysing consumer data development and retention of customers data protection, risk, good and bad consumers consumer insight systems managing consumer insight

Details of the book - Consumer Insight: How to Use Data and Market Research to Get Closer to Your Customer (Market Research in Practice)


EAN (ISBN-13): 9780749442927
ISBN (ISBN-10): 0749442921
Paperback
Publishing year: 2004
Publisher: Kogan Page
256 Pages
Weight: 0,508 kg
Language: eng/Englisch

Book in our database since 2007-05-22T04:24:45+01:00 (London)
Detail page last modified on 2023-11-25T21:31:24+00:00 (London)
ISBN/EAN: 0749442921

ISBN - alternate spelling:
0-7494-4292-1, 978-0-7494-4292-7
Alternate spelling and related search-keywords:
Book author: alison, foss, bond, stone merlin, closer, insight guides
Book title: closer get you, market research practice, consumer insight how use data market research get closer your customer, your mark, ibm, consum, closer look, much closer, practice use english


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