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Nonprofit Strategic Positioning - Thomas A. McLaughlin
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Nonprofit Strategic Positioning - new book

ISBN: 9780471788287

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Nonprofit Strategic Positioning - Thomas A. McLaughlin
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Thomas A. McLaughlin:
Nonprofit Strategic Positioning - First edition

2006, ISBN: 9780471788287

Decide Where to Be, Plan What to Do, eBooks, eBook Download (PDF), 1. Auflage, [PU: John Wiley & Sons], John Wiley & Sons, 2006

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Nonprofit Strategic Positioning
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0471788287

Details of the book - Nonprofit Strategic Positioning


EAN (ISBN-13): 9780471788287
ISBN (ISBN-10): 0471788287
Publishing year: 2006
Publisher: John Wiley & Sons
252 Pages
Language: eng/Englisch

Book in our database since 2009-11-20T12:40:52+00:00 (London)
Detail page last modified on 2024-02-28T10:52:56+00:00 (London)
ISBN/EAN: 0471788287

ISBN - alternate spelling:
0-471-78828-7, 978-0-471-78828-7
Alternate spelling and related search-keywords:
Book author: mclaughlin
Book title: nonprofit, positioning

Information from Publisher

Author: Thomas A. McLaughlin
Title: Nonprofit Strategic Positioning - Decide Where to Be, Plan What to Do
Publisher: Wiley; John Wiley & Sons
252 Pages
Publishing year: 2006-07-25
Language: English
60,99 € (DE)
Not available (reason unspecified)

EA; E107; E-Book; Nonbooks, PBS / Wirtschaft/Betriebswirtschaft; Gemeinnützige Organisationen (non-profit); Business & Management; Gemeinnützige Organisationen / Management u. Führung; Non-Profit Organizations / Management Leadership; Wirtschaft u. Management; Gemeinnützige Organisationen / Management u. Führung; BB

Acknowledgments. About the Author. Introduction. Section 1: Preplanning. Section 2: The Logic of Strategic Positioning. Section 3: The Formal Points of Control. Section 4: Prepare. Section 5: Scan Your Future. Section 6: Scan for Internal Strengths. Section 7: Decide Where to Be. Recipe Card: How to Devise a Statement of Desired StrategicPosition. Appendices: Toolkit. Introduction to Appendices. A. Quick Start. B. National Research with Personal Perspectives. C. Brainstorming/Clustering Technique. D. Weighted Voting Techniques. E. Media Markets. F. Future Scan Form. G. Data Sources for Competitive Research. H. Attention Board Members and Staff: Develop Your Own PersonalStrategic Position. Index.

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