ISBN: 9780195079494

In today''s complex, dynamic competitive landscape, management of technology can mean the difference between success and failure. Managers and researchers alike need effective ways to con… More...

In today''s complex, dynamic competitive landscape, management of technology can mean the difference between success and failure. Managers and researchers alike need effective ways to conceptualize and develop technology strategies. Richard Goodman and Michael Lawless provide tools needed tointegrate firms'' technology capabilities with their competitive direction. Technology and Strategy presents models that help put technology and its market impacts into perspective. It addresses the broad questions of how technology and markets evolve, how technology can re-order the ""rules"" of competition, and how it can shift the balance of individual firms'' competitiveadvantage. It also blends topics currently capturing attention in business circles-such as Total Quality Management and the resource-based view of the firm-into a clear view of technology management programs. Technology and Strategy also describes methods to develop specific strategies to cope with challenges facing executives-like evaluating promising, but untried, new technologies. Using actual case studies from the electronics and bio-tech industries, Goodman and Lawless demonstrate the use of newtechniques to formulate strategy, including Technology Mapping and the Innovation Audit. Both were created to help executives choose the approach to technology best suited to their firms'' particular capabilities. Offering clear, practical guidance through a complex, fast-changing world of competition, this new analysis of technology and strategy is a valuable guide for general managers, RandD and manufacturing managers, strategic planners, and academics. | Technology and Strategy by Richard A. Goodman Hardcover | Indigo Chapters Books > Business > Leadership > Management P10110, Richard A. Goodman<

1994, ISBN: 9780195079494

Conceptual Models and Diagnostics, Buch, Hardcover, Technology and Strategy is a comprehensive guide to creating a strategic plan that incorporates technological growth. Using real-life e… More...

Conceptual Models and Diagnostics, Buch, Hardcover, Technology and Strategy is a comprehensive guide to creating a strategic plan that incorporates technological growth. Using real-life examples from industries from electronics to bio-technology, the authors present the tools planners need to integrate a firm's technological capabilities with its strategic plan. Importantly, the book also addresses broader questions about the role of technology, clarifying when it aids innovation, when it is evolutionary, and when it is revolutionary. These questions are tested against trends such as Total Quality Management, the resource-based view of strategy, and the increase in external acquisition of technology. Offering clear guidance through an increasingly complex area, Technology and Strategy will be a valuable reference for practising executives, general managers, strategic planners, R&D executives, and manufacturers. [PU: Oxford University Press Inc], Seiten: 302, Oxford University Press Inc, 1994<