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Basic Marketing Research: A Decision-making Approach - Malhotra, Naresh K.
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Malhotra, Naresh K.:

Basic Marketing Research: A Decision-making Approach - hardcover

2008, ISBN: 9780137155934

Prentice Hall, Gebundene Ausgabe, Auflage: 3, 645 Seiten, Publiziert: 2008-09-01T00:00:01Z, Produktgruppe: Buch, 1.66 kg, Marketing allgemein, Marketing & Verkauf, Business & Karriere, Ka… More...

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Basic Marketing Research: A Decision-making Approach - Malhotra, Naresh K.
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Malhotra, Naresh K.:

Basic Marketing Research: A Decision-making Approach - hardcover

2008, ISBN: 9780137155934

Prentice Hall, Gebundene Ausgabe, Auflage: 3, 645 Seiten, Publiziert: 2008-09-01T00:00:01Z, Produktgruppe: Buch, 1.66 kg, Marketing allgemein, Marketing & Verkauf, Business & Karriere, Ka… More...

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Basic Marketing Research and Qualtrics Pkg by Naresh K. Malhotra - Naresh K. Malhotra
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Naresh K. Malhotra:
Basic Marketing Research and Qualtrics Pkg by Naresh K. Malhotra - used book

ISBN: 9780137155934

Focusing on the interaction between marketing research decisions and marketing management decisions, Malhotra offers a highly contemporary review that enables readers to increase their SP… More...

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Naresh K. Malhotra:
Basic Marketing Research & Qualtrics Pkg (3rd Edition) - hardcover

2008, ISBN: 9780137155934

Prentice Hall, 2008-09-14. Hardcover. Good., Prentice Hall, 2008-09-14, 2.5

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Basic Marketing Research & Qualtrics Pkg - Naresh K. Malhotra
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Naresh K. Malhotra:
Basic Marketing Research & Qualtrics Pkg - used book

ISBN: 9780137155934

Livre, [PU: Prentice Hall]

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Bibliographic data of the best matching book

Details of the book
Basic Marketing Research: A Decision-making Approach
Author:
Title:
ISBN:

013715593X


For undergraduate-level courses in Marketing Research. With a hands-on, do-it-yourself approach, Malhotra offers a contemporary focus on decision making, illustrating the interaction between marketing research decisions and marketing management decisions.

Details of the book - Basic Marketing Research: A Decision-making Approach


EAN (ISBN-13): 9780137155934
ISBN (ISBN-10): 013715593X
Hardcover
Publishing year: 2008
Publisher: Prentice Hall
672 Pages
Weight: 1,551 kg
Language: eng/Englisch

Book in our database since 2008-12-31T19:11:42+00:00 (London)
Detail page last modified on 2024-04-08T07:29:03+01:00 (London)
ISBN/EAN: 013715593X

ISBN - alternate spelling:
0-13-715593-X, 978-0-13-715593-4
Alternate spelling and related search-keywords:
Book author: malhotra naresh
Book title: rom, pkg, basic marketing research

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