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Marketing Management by J. Paul Peter - J. Paul Peter
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J. Paul Peter:

Marketing Management by J. Paul Peter - used book

ISBN: 9780073381138

Marketing Management, 9/e, by Peter and Donnelly, is praised in the market for its organization, format, clarity, brevity and flexibility. The goal of this text is to enhance students' kn… More...

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MARKETING MANAGEMENT - Peter, J. Paul, Donnelly, Jr, James H
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Peter, J. Paul, Donnelly, Jr, James H:

MARKETING MANAGEMENT - hardcover

2008, ISBN: 9780073381138

McGraw-Hill Higher Education, Hardcover, Auflage: 9, 800 Seiten, Publiziert: 2008-11-01T00:00:01Z, Produktgruppe: Book, 1.61 kg, Books Global Store, Special Features, Books, Management Sc… More...

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Peter, J. Paul; Donnelly, Jr, James:
Marketing Management - hardcover

2008

ISBN: 9780073381138

Hardcover, Used, very good, USED-VARIOUS AMOUNTS OF WEAR-POSSIBLE HIGHLIGHTS-WE CANNOT GUARANTEE SUPPLEMENTS SUCH AS CD, ACCESS CODE, OR INFO TRAC., [PU: McGraw-Hill/Irwin]

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MARKETING MANAGEMENT - Peter, J. Paul; Donnelly, Jr, James
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Peter, J. Paul; Donnelly, Jr, James:
MARKETING MANAGEMENT - hardcover

2008, ISBN: 0073381136

[EAN: 9780073381138], New book, [PU: McGraw-Hill/Irwin], new, Books

NEW BOOK. Shipping costs: EUR 4.00 GoldenWavesOfBooks, Fayetteville, TX, U.S.A. [72982182] [Rating: 5 (of 5)]
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Marketing Management - Peter, J. Paul; Donnelly, Jr, James
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Peter, J. Paul; Donnelly, Jr, James:
Marketing Management - new book

ISBN: 9780073381138

Marketing Management Hardcover Rentals, McGraw-Hill/Irwin

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Bibliographic data of the best matching book

Details of the book
MARKETING MANAGEMENT
Author:
Title:
ISBN:

0073381136


Marketing Management, 9/e, by Peter and Donnelly, is praised in the market for its organization, format, clarity, brevity and flexibility. The goal of this text is to enhance students' knowledge of marketing management and to advance their skills in utilizing this knowledge to develop and maintain successful marketing strategies. The six stage learning approach is the focus of the seven unique sections of the book. Each section has as its objective either knowledge enhancement or skill development, or both. The framework and structure of the book is integrated throughout the sections of the new edition. The basic structure of the text continues to evolve and expand with numerous updates and revisions throughout.

Details of the book - MARKETING MANAGEMENT


EAN (ISBN-13): 9780073381138
ISBN (ISBN-10): 0073381136
Hardcover
Publishing year: 2008
Publisher: McGraw-Hill Higher Education
800 Pages
Weight: 1,588 kg
Language: eng/Englisch

Book in our database since 2008-05-20T06:21:05+01:00 (London)
Detail page last modified on 2024-02-19T09:44:35+00:00 (London)
ISBN/EAN: 0073381136

ISBN - alternate spelling:
0-07-338113-6, 978-0-07-338113-8
Alternate spelling and related search-keywords:
Book author: james donnelly, peter james, peter donnell, peter donnel, paul peter
Book title: marketing management

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