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Internet Marketing : Building Advantage in the Networked Economy by Bernard J., Paddison, Gordon J., Fisher, Robert J., Mohammed, Rafi A. Jaworski - Bernard J., Paddison, Gordon J., Fisher, Robert J., Mohammed, Rafi A. Jaworski
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Bernard J., Paddison, Gordon J., Fisher, Robert J., Mohammed, Rafi A. Jaworski:

Internet Marketing : Building Advantage in the Networked Economy by Bernard J., Paddison, Gordon J., Fisher, Robert J., Mohammed, Rafi A. Jaworski - used book

ISBN: 9780072538427

Internet Marketing: Building Advantage in a Networked Economy, 2e presents a "road-tested" framework to help students and practitioners understand how to think about and implement effecti… More...

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Internet Marketing: Building Advantage in the Networked Economy - Mohammed, Rafi A, Fisher, Robert J, Jaworski, Bernard J, Paddison, Gordon J
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Mohammed, Rafi A, Fisher, Robert J, Jaworski, Bernard J, Paddison, Gordon J:

Internet Marketing: Building Advantage in the Networked Economy - hardcover

2003, ISBN: 9780072538427

McGraw-Hill Inc.,US, Gebundene Ausgabe, Auflage: 2nd ed. 743 Seiten, Publiziert: 2003-04-18T00:00:01Z, Produktgruppe: Buch, 1.59 kg, E-Commerce, E-Business, Business & Karriere, Kategorie… More...

Shipping costs:Gewöhnlich versandfertig in 6 bis 7 Tagen. Die angegebenen Versandkosten können von den tatsächlichen Kosten abweichen. (EUR 3.00) Paper Cavalier Deutschland
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Internet Marketing: Building Advantage in the Networked Economy - Mohammed, Rafi A, Fisher, Robert J, Jaworski, Bernard J, Paddison, Gordon J
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Mohammed, Rafi A, Fisher, Robert J, Jaworski, Bernard J, Paddison, Gordon J:
Internet Marketing: Building Advantage in the Networked Economy - hardcover

2003

ISBN: 9780072538427

McGraw-Hill Inc.,US, Gebundene Ausgabe, Auflage: 2nd ed. 743 Seiten, Publiziert: 2003-04-18T00:00:01Z, Produktgruppe: Buch, 1.59 kg, E-Commerce, E-Business, Business & Karriere, Kategorie… More...

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Internet Marketing: Building Advantage in the Networked Economy - Mohammed, Rafi A, Fisher, Robert J, Jaworski, Bernard J, Paddison, Gordon J
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Mohammed, Rafi A, Fisher, Robert J, Jaworski, Bernard J, Paddison, Gordon J:
Internet Marketing: Building Advantage in the Networked Economy - hardcover

2003, ISBN: 9780072538427

McGraw-Hill Inc.,US, Gebundene Ausgabe, Auflage: 2nd ed. 743 Seiten, Publiziert: 2003-04-18T00:00:01Z, Produktgruppe: Buch, 1.59 kg, E-Commerce, E-Business, Business & Karriere, Kategorie… More...

Shipping costs:Gewöhnlich versandfertig in 2 bis 3 Tagen. Die angegebenen Versandkosten können von den tatsächlichen Kosten abweichen. (EUR 3.00) ThriftBooks-Chicago USA
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Internet Marketing: Building Advantage in the Networked Economy - Mohammed, Rafi A, Fisher, Robert J, Jaworski, Bernard J, Paddison, Gordon J
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Mohammed, Rafi A, Fisher, Robert J, Jaworski, Bernard J, Paddison, Gordon J:
Internet Marketing: Building Advantage in the Networked Economy - hardcover

2003, ISBN: 9780072538427

McGraw-Hill Inc.,US, Gebundene Ausgabe, Auflage: 2nd ed. 743 Seiten, Publiziert: 2003-05-16T00:00:01Z, Produktgruppe: Buch, 3.5 kg, E-Commerce, E-Business, Business & Karriere, Kategorien… More...

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Details of the book
Internet Marketing: Building Advantage in the Networked Economy
Author:
Title:
ISBN:

0072538422


Internet Marketing: Building Advantage in a Networked Economy, 2e presents a road-tested framework to help students and practitioners understand how to think about and implement effective Internet marketing programs. The focus is on using marketing levers to vary the level of intensity that the consumer has with a Website to build a relationship with the customer through four stages: from Awareness, to Exploration/Expansion, to Commitment, and possibly through Dissolution. This four stage customer-centric framework shows readers how to use the Internet to create intense and profitable relationships with their customers. In addition to comprehensively discussing the key levers that marketers can use to create relationships, the authors focus on two primary forces that the Internet brings to marketing the Individual and Interactivity - detailing how these forces influence key marketing levers and how these forces can be leveraged to create intense relationships with customers.

Details of the book - Internet Marketing: Building Advantage in the Networked Economy


EAN (ISBN-13): 9780072538427
ISBN (ISBN-10): 0072538422
Hardcover
Paperback
Publishing year: 2003
Publisher: McGraw-Hill Inc.,US
743 Pages
Weight: 1,588 kg
Language: eng/Englisch

Book in our database since 2007-05-05T17:12:40+01:00 (London)
Detail page last modified on 2024-02-22T14:52:47+00:00 (London)
ISBN/EAN: 0072538422

ISBN - alternate spelling:
0-07-253842-2, 978-0-07-253842-7
Alternate spelling and related search-keywords:
Book author: fisher robert, jaworski, robert gordon, mohammed, robert bernard
Book title: internet marketing building advantage networked economy, the fisher building, mohammed, jaworski

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